In today’s hyper-digital world, a business without a website is like a ship without a compass—lost and unable to navigate the vast opportunities online. As 2025 unfolds, it’s crucial to understand why every small business needs a website to stay competitive, build credibility, and reach customers effectively.

Whether you’re a neighborhood café or a boutique retail store, having a professional website can make or break your business. Here’s why small businesses need a website in 2025 and how it can transform your growth.

Shopify is a popular e-commerce platform that allows businesses to create an online store and sell their products online. With its user-friendly interface and powerful features, Shopify has become a go-to option for businesses of all sizes looking to enter the world of online retail. In this article, we will provide a step-by-step guide on how to create a Shopify store and set it up for success.

Create A Shopify Store – Step-by-Step Guide
Step 1: Get started with Shopify by creating an account
Step 2: Choose a Shopify Plan
Step 3: Choose a Theme
Step 4: Customize Your Theme
Step 5: Add Your Products
Step 6: Set Up Payment and Shipping
Step 7: Launch Your Store

Tips for Setting Up a Successful Shopify Store
Tip 1: Optimize Your Store for Search Engines
Tip 2: Use Social Media to Promote Your Store
Tip 3: Offer Exceptional Customer Service
Tip 4: Continuously Test and Optimize Your Store

Conclusion

When creating an online store, social media engagement is a crucial indicator to take into account. Most people aim to grow their audience, but they frequently fail also to grow their social media participation. You may convert your social media fans into paying clients by interacting with them there. Spending time cultivating relationships with your audience can result in more sales, more loyal customers, and more favorable reviews. You’ll discover the value of social media interaction in this post, along with tips on how to enhance social media engagement and gain more followers.

The Value of Social Media Participation

Engaging in social media helps you improve your consumer interactions. You have the chance to get to know your consumers and develop relationships with them. 

You can also use social media engagement tools like Konnect Insights to know what customers are saying about your brand, sentiment analysis. when your followers are interacting with your posts or message you on social media. 

Give them the information they need, engage in lighthearted banter when appropriate, and go above and above to satisfy their needs.

Engaging in social media also enables you to develop a devoted customer base. You may improve customer loyalty by being there for your consumers in times of need, getting to know them, and providing a distinctive customer experience. Due to your responses to their inquiries, customers will have faith in your brand.

By using social media more frequently, you’ll boost your sales as well. Customers will feel confident purchasing from your store if you are active on social media and reply to consumer posts. Your sales will increase even if there are negative comments on your page if you reply positively and fix the problem. By recommending specific products when asked, you can increase your sales as well. However, refrain from talking about your products in every response to a consumer. Sales will naturally occur.

You must gain more followers if you want to boost social media activity on your pages. You’re more likely to receive engagement the more real followers you have.

Spending money on advertising is the most popular and expensive strategy to increase your following. To gain more followers on Twitter, Instagram, or Facebook, you may also purchase advertisements. Although you will gain more followers, they might not Be as committed to your company as someone who discovered it through an excellent product advertisement.

Top ten tools for increasing social media engagement:

1. Postplanner
2. One Stream
3. IFTTT
4. Social Pilot
5. Social Searcher
6. Wave.video
7. Crello
8. Hashtag Tracker
9. Influential
10. Aimtell

In this article, we are going to show you the differences between SEO and PPC, and which one is better for your business.

Both SEO and PPC are forms of search engine marketing (SEM) and are potent strategies to help you grow your business. According to Hubspot, Google processes approximately 63,000 search queries every second, translating to 5.6 billion searches per day. To capitalize on this opportunity you need to run SEO campaigns and/or PPC campaigns.

In this post, you’re going to learn what SEO and PPC are, what are their main differences, and which one is better based on your marketing goals. Understanding the SEO and PPC main differences will help you to understand which one is the better fit for your business and which one you should invest in first.

Without further ado, let’s get started!

What is Search Engine Optimization (SEO)?

SEO stands for search engine optimization and it’s the process of making your website rank higher in search engine results. This will help you get organic free traffic to your website.

You don’t pay anything when somebody clicks on one of your results, but besides it being free it can take time and even money to get to that point.

Looking to boost your website’s visibility? Explore our expert SEO process and reach out to us for tailored solutions!

Pros of SEO

Free Traffic

SEO is a form of free traffic. You need to earn it, instead of spending money and getting results right away. You’ll pay with your effort since you’re going to invest a lot of time into it, to start seeing results. But once the ball is rolling, you’re going to see results for years to come, without having to do anything.
In some cases, you can even invest money to acquire backlinks and pay for content to speed up the process.

Better Conversion Rates

Organic traffic from SEO converts better. People trust organic results more than they trust paid ads. The leads that come from organic traffic are also more warm and engaged when compared to paid advertising.
SEO also allows you to target different stages of the sales funnel. Not all of your audience is ready to buy, and SEO allows you to build content for all phases of the buyer journey and gently guide them to the purchase decision.

Long Term Results

The focus of SEO is the long term. The content and links you build today will continually pay dividends in the future. When you start to rank you can stop working for some time and you’ll still be ripping out the benefits of your labor.
All your efforts are cumulative. You do the work once and get to rip the benefits for a very long time.

Cons of SEO

It’s Slow

SEO is a long-term game and it will take time for you to reap what you sow. If you’re starting a brand new website, chances are high that your investments will only start to pay off 6 months and even 1 year from now.
You can do a lot of work by publishing content and building links but, likely, your site will not see a straight jump in the search engines right away.

Targeting

It’s very difficult to target a specific kind of visitor with SEO. You can build a website that targets a country or a city, but you can’t get more specific than that. You can’t target user age, marital status, or interests.

Predictability

It’s extremely difficult to predict the time and the magnitude of your SEO results. Google can also completely change its algorithms which can end up harming your website and negatively impacting your results.
There were some Google updates like panda, hummingbird, and caffeine, that struck sites pretty hard. So, Google is always changing, and this can affect your long-term plans. It’s not possible to predict how the changes will affect your website.
It’s possible to have a framework to work from, but there are some aspects that we don’t know.

Knowledge

With SEO you need to know the process and how the algorithm works. Besides the time you need to put in the work and start seeing results, you’ll also need to invest time in learning the fundamentals.
The three big things you’ll need to learn in SEO are how to structure your site, how to create quality content, and how to build backlinks.

What is Pay Per Click (PPC)?

Pay per Click is all the forms of search engine advertising, in which you pay a certain amount of money for every click you get. You need to pay each time someone clicks on your ad. These include Google ads, Youtube ads, Reddit, Bing, Quora, etc.
The name of the game in PPC marketing is the ROI, which is your return on investment. The goal is to maximize your profitability while decreasing your ad spending.

Drive growth with performance marketing! Check out our proven strategies and connect with us to optimize your campaigns for maximum impact

PPC Pros

Instant Results

You can buy PPC ads and immediately get traffic to your website and convert this traffic into paying customers. The results are so fast that you can start seeing progress after just a few hours.

Very Specific

With PPC you can get very specific. The options are many, you can run ads to a specific zip code, age group, and even a specific gender.

Visibility

With paid ads, you’ll get more visibility because you’re going to be placed higher in the search results. The organic results are shown below the paid results.

Predictability

PPC is more predictable as you can figure out what is your cost per conversion and then scale your campaign. You can track the whole process from the ad to the landing page to the website, to the call. You can track the complete process from beginning to end and know where you’re doing well and where you’re losing customers.

PPC Cons

Costs

If you want to do PPC you need a marketing budget and need to pay to play. This can be good or bad depending on your situation.
If you don’t have the money to invest, you’re out of the game, you can’t compete. In this case, you need to choose another source of traffic.
If you have the money to invest, it’s a great way to double, or even triple your money. But it’s also important to keep in mind that you need to know what you’re doing, otherwise you’ll just burn your money without getting results.

One Off

Differently from SEO, PPC doesn’t work cumulatively and doesn’t give you long-term results. When your campaign is active you get traffic but as soon as you stop your campaigns the traffic is gone.

It Can Lose Effectiveness Over Time

The longer your campaign is up, the less effective it will become because your ads will start to be seen by the same people, over, and over again. So, you’ll need to constantly test and improve your campaigns to continue to see results.
A very important point is also that when you start to scale, you’ll come to a point in which you’ll diminish returns on investment.

Which One Should You Choose?

SEO is better when your goal is long-term and needs high ROI traffic. If you’re looking for a long-term plan, SEO can be one of your best allies.
If you need immediate results, PPC is the best option for you and will help you start making money immediately.

The best-case scenario is that you run both. With SEO you’re going to get high-converting, high amounts of traffic for almost no cost while PPC will help you expand your reach with more predictable systems.

Who are considered influencers?

Celebrities – Popular personalities from the entertainment or sports industry who have the ability to influence the buying decisions or opinions of their community.
Social Media Influencers – Creators who endorse products and services with their highly-engaging content that leaves a strong influence on the buyers.
Virtual Influencers –  A fictional digital character created using computer graphics software with realistic characteristics, features, and personality who acts as an influencer on social media platforms.

Looking for expert guidance on social media strategy? Lets connect

When is the requirement for disclosures of endorsement for social media influencers?

Millions of private and business users have already been motivated to design their own Instagram filters, all thanks to Spark AR Studio. 

You must be wondering, if Spark AR is Free? 

YES, it certainly is! 
Facebook and Instagram filters
In this article, we have explained what Spark AR is and how to use it to create Instagram Augmented Reality Filters.

What are Instagram Filters?

Filters for Augmented Reality (AR) are computer-generated effects that are placed on real-world photographs. AR filters can be operated with your mobile camera to add a layer of images to your image’s foreground or backdrop. While scrolling on Instagram, you must have come across an AR filter in one form or another. 

In 2017, Instagram first released its AR filters, but it wasn’t until recently that users were able to create their own. Meta has unveiled Spark AR Studio, an in-house AR filter application that allows you to create your own Facebook and Instagram filters. This software allows users to preview how their AR filters will appear on a smartphone. 

What is Spark AR Studio?

Using Spark AR Studio, you can customize photos and videos for Facebook and Instagram. While creating your own AR filters may appear to be a difficult task, Spark AR Studio was designed to make it simple with plenty of features. 

Here’s an overview of AR Studio’s features!

Codeless Design

The notion of codeless design isn’t new as many mobile apps and design websites nowadays employ drag-and-drop capabilities, the same principle applies with Spark AR Studio. 

Visual programming may be used to add interactive components, animate things that you create, and also create logic depending on how your item should react to interactions. You can also use Spark AR Studio to generate unique textures and materials for your environment.

Upload Objects and Sounds

To create your own Instagram Filters, adding items to the canvas is required. You may use Spark AR Studio to upload your own sound files and 3D objects, which you can then alter to achieve the appropriate appearance, feel, and interactivity. 

Spark AR Studio is a free collection of objects that you can utilize, if you are new to AR filter design. These are all high-fidelity models made possible by a collaboration between Facebook and Sketchfab.

Publish your Effect 

The option to upload your AR filter directly to Instagram screams ease. Spark AR Hub assists you in submitting your AR filter for approval after it has been created. It may take days for your AR filter to surface for usage if it fulfils the different standards. Spark AR Hub also allows artists to manage and track the performance of their Facebook and Instagram filters

We’ve been tracking the evolution of Google Web Stories (formerly known as AMP stories) since 2021, and they’ve become increasingly difficult to ignore in recent months. Over the last year, Google has been heavily promoting the Story format, and We’ve noticed these stories popping up more and more in both Google Search and Discover.

If you’re unfamiliar with Web Story, they’re a type of visual content that can be shared throughout the web.

They’re similar to Snapchat, Facebook, and Instagram stories in that they allow creators to post a series of images, videos, and audio.

Because Web Stories may be seen in full-screen mode, Google describes them as “completely immersive.”

Where would one can Discover Web Story?

One factor that distinguishes Google Web Stories from the variety of story-telling features available in applications is their ability to be seen across the web.

On Your Webpage

Unlike Instagram Stories, which must be seen on the platform itself, Google’s Web Stories can be placed on a creator’s own website.

Unlike many applications, this provides publishers more control over what is included in the narrative because there are no constraints on content.

It also means that the narrative may be utilized to help drive visitors to your website rather than being locked away inside the confines of social media platforms.

In Search Results

The ability to access Google’s stories from the SERPs is one of the key advantages of using them over other rivals’ social media story formats.

Google Web Story can be indexed and provided as a Google search result just like a web page.

In Google Discover

The top of Discover has a list of stories, which Google refers to as a “shelf.”

When the user taps on the article, it expands to full screen and allows them to swipe through the list.

In Your Online Journals

Because Web Stories are stored on your own servers, the content can also be incorporated in other digital assets like as emails and brochures.

The Top 7 Advantages of Using Google Web Stories

Let’s take a look at how Google Web Stories may help you in a few different ways:

1. It can improve your search engine results page rankings (SERPs)

In the shape of the all-new Google Web Stories, Google has introduced a way to ranking first in Google search results. Utilizing Google Web Stories, may help you rank higher on search engine result pages (SERPs) and even in the photos, application, and discover sections.

2. It enables you to put SEO best practises into action.

A unique URL for each Google Web Story benefits us by implementing best SEO principles, which, when met, enable them to generate more engaging content that Google can rank in Google Search, Google Images, and Google App.

3. The Content Can Be Shared Easily

Web story enable us to develop content as quickly as possible from a technological standpoint, while also providing users with uniform user interface features that make content sharing easier. Furthermore, each Web Story can have 30 words of connected and meaningful material that people can simply share. Furthermore, the material is technically basic and straightforward to generate.

4. The loading time is reduced.

Google Web Story load extremely quickly, allowing visitors to stay interested for extended periods of time. The odds of sales conversions are enhanced when one stays engaged with their consumers for longer periods of time and continues to entertain or supply them with snackable/informational material.

5. There is no time limit

Web Stories, unlike certain other Google material, such as Google My Business entries, do not have an expiration date. The stories are automatically erased after 7 days, and unlike other social media accounts, they do not become lost in a timeline. Users can display Web Stories for as long as they want and as prominently as they want.

6. Users Have the Ability to Interact

Users’ technological abilities may restrict the capacity to host interactive components such as quizzes and polls in Google Web Stories, and certain functions may not be supported by all Web Stories production platforms.

The extra degree of engagement may make for a fascinating experience, given the immersive nature of Web Stories.

7. Stories are adaptable

Web Stories may be responsive for every device type, much like AMP stories are created exclusively for mobile devices.

This implies that advertisers won’t have to generate separate content for desktop computers or risk losing functionality on mobile.

Conclusion

Google Web Stories is a rich, interactive content format with a lot of marketing possibilities.

Web Story, unlike other social media storytelling formats, are not time-limited or platform-specific.

It’s worth looking into the brand benefits of exposure through Google products like Search and Discover.

Hey, did you know the actual image size requirements of social media platform(s) you are using? Are you facing tough times re-editing the images just because your image doesn’t fit correctly on your social page/handle?

If you don’t know, do not worry. We have curated all the essential social media platform size below.

So, let begin a brief rundown of the 2019 social media cheat sheet by picking one by one platform.

1. FACEBOOK

Facebook, Inc. is an American online social media and social networking service company based in Menlo Park, California. It was founded by Mark Zuckerberg, along with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes.

-Profile photo…( including business profile pic )
· Recommended 180*180 pixels.
· Displayed as 170*170 pixels on desktop, 128*128 on mobile phones, 36*36 on keypad phones.
· Crops round
· Aspect ratio is 1:1

-Page cover photo
· Recommended 1200*675 pixels.
· Minimum size required 400*150 pixels
· Displayed as 820*312 on desktop, 640*360 on smartphones.
· Aspect ratio is 16:9

-Group cover photo
· Recommended 1640*859 pixels.

-Event image
· Recommended 1200*675 pixels.
· Maximum preferred size 1920*1080
· Aspect ratio is 16:9

-Link image
· Recommended 1200*628 pixels.
· Displayed as 810*450 on facebook mobile app.

-Video
· Must be at least 1280*720 pixels.

-Story
· Recommended 1080*1920 pixels.
· Aspect ratio is 9:!6
Up to 2048 x 2048 works for Facebook photo posts.

2.INSTAGRAM

Instagram is a photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger and launched in October 2010 exclusively on iOS.

-Profile photo
Recommended 110*110 pixels
Maximum preferred size is 180*180 pixels
Crops round
Aspect ratio is 1:1

-IGTV
The video must be at least one minute long. The maximum length of your video can be:
· 15 minutes while uploading from mobile devices.
· 60 minutes while uploading from the web.
Videos must be in the MP4 file format.
Recommended 1080*1920 pixels.
You can upload a vertical video with a 9:16 aspect ratio or a horizontal video with a 16: 9 ratio.
The video must have a minimum frame rate of 30 FPS (frames per second) and a minimum resolution of 720 pixels.
Videos with a duration of 10 minutes or less have a maximum file size of 650MB. Videos up to 60 minutes have a maximum file size of 3.6GB.
The suggested size for a cover photo is 420px by 654px (or a 1: 1.55 ratio). Right now, you can’t edit your cover photo after uploading it.
Cover photo file format png or jpg.

-Video
Aspect ratio: 1:1 (square) or 1.9:1 (rectangle)

-Post
Recommended 1080*1080 for square post, 1080 x 566 pixels for landscape post, or 1080 x 1320 pixels for portrait post
Aspect ratio is 1:1 for square post, 1.91:1 for landscape post, 4:5 for portrait post
The thumbnails will appear on the page at 161 x 161 pixels.

–Story
Recommended 1080*1920 pixels.
Aspect ratio is 9:16

3.TWITTER

Twitter is a microblogging and social networking service on which users post and interact with messages known as “tweets”. Tweets were originally restricted to 140 characters, but on November 7, 2017, this limit was doubled to 280 for all languages except Chinese, Japanese, and Korean

-Profile photo
Required image size is 400*400 pixels
Displayed as 200*200 pixels
Crops round
Aspect ratio is 1:1

-Header photo
Recommended 1,500 x 500 pixels.
Maximum file size of 5 MB.
Image types include JPG, GIF or PNG.
Aspect ratio is 3:1

-Twitter ad size (image)
200 x 675-pixel, aspect ratio is 16:9 – any height when clicked

-Twitter card image size
1200 x 628 pixel, aspect ratio is 1.91:1

Multi-image tweet sizes
For two images, the images will be side by side, both at 7:8 aspect ratios.
For three images, there will be one 7:8 aspect ratio image on the left, with two 4:7 aspect ratio images running up the right side of the image.
For four images, there will be four 2:1 aspect ratio images in a grid.

4.LINKEDIN

LinkedIn is an American business and employment-oriented service that operates via websites and mobile apps. Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs

-Personal profile photo
Preferred between 400 x 400 and 20,000 x 20,000 pixels
Aspect ratio is 1:1

-Personal Cover Photo
Recommended 1584 x 396 pixels.
Aspect ratio is 4:1
Image types include JPG, GIF or PNG.

-Link Post Size
Recommended 1200*628 pixels
Aspect ratio is 1.91:1
Minimum image size 600*314 pixels.

-Photo share image size
Recommended 1200*1200 pixels
Aspect ratio is 1:1
Displayed as 1200*1200 pixels, cropped to square on desktop
Displayed as 1200*628 pixels, cropped to horizontal on the mobile app.

-Company logo photo
Recommended 300*300 pixels
Maximum image size 300*300 pixels
Aspect ratio is 1:1
Crops square
File size up to 4mb maximum.

-Company cover photo
Recommended 1536*768 pixels
Minimum image size 1192*220
File size up to 4mb maximum.

5. YOUTUBE

YouTube is an American video-sharing website headquartered in San Bruno, California. Three former PayPal employees-Chad Hurley, Steve Chen, and Jawed Karim—created the service on February 2005. Google bought the site in November 2006 for US$1.65 billion; YouTube now operates as one of Google’s subsidiaries.

-Channel icon
Recommended 800*800 pixels
Aspect ratio is 1:1

-Channel cover photo
Recommended 2560*1440 pixels
Minimum image size 1546*423 pixels

-Thumbnail/Video upload
Recommended 1280*720 pixels

6. GOOGLE MY BUSINESS

Google My Business is an Internet-based service for business owners which is operated by Google. The network launched in June 2014 as a way of giving business owners more control of what shows up in the search results when someone searches a given business name.

-Profile Photo
Recommended 250*250 pixels
Aspect ratio is 1:1

-Cover Photo
Recommended 1080*608 pixels
Minimum image size is 480*270 pixels
Maximum image size is 2120*1192 pixels

-Add Photo
Recommended 720*720 pixels
Photos are in either JPG or PNG format
Image size Between 10 KB and 5 MB.

-Add video
Recommended 720*720 pixels or higher
File size: Up to 100 MB
Duration: Up to 30 seconds long

Let us know if you want to know the image/video sizes for other platforms. Feel free to reach us at social@babapinnak.com