Finely Chopped by Kalyan Karmakar is a food and culture blog that explores culinary experiences across Mumbai, India, and the world. It delves into traditional meals, cultural trends, and personal reflections, offering a blend of food critiques, recipes, and stories from diverse cuisines. With a focus on authentic experiences, the blog captures the essence of food as a cultural connector, while also featuring insights from home chefs, festivals, and more. Kalyan’s personal touch and passion for storytelling make Finely Chopped a rich resource for food lovers.
Objectives
- Content Migration: Seamless migration of 16 years of content from Blogger to a dedicated website, preserving SEO rankings and historical data.
- Content Structure Definition: Develop an organized content structure with clear categories and tags to improve navigation and content discovery.
- User Experience: Enhance user experience with an intuitive, modern design that prioritizes ease of use, faster loading times, and mobile responsiveness.
- Scalability: Ensure the new website is built to scale, accommodating future content expansion and optimised performance.
Colors & Material
Spanish Yellow
#FDB717
White
#ffffff
Black
#000000
Typography
Helvetica Neue